“Look at the world around you.It may seem like an immovable, implacable place.It is not. With the slightest push-in just the right place -it can be tipped”-Malcolm Gladwell (The Tipping Point)
Author: Malcolm Gladwell
No of pages: 280
Publisher: Little Brown
Genre: Non Fiction
About the book:
Can you believe that Hush Puppies was once a dead brand but then suddenly in late 1994 and early 1995 the brand resurrected on its own. It was a shocking development for the executives of Hush Puppies who had considered the brand to be long dead and had stopped paying any attention to it. New York city once the hotbed of crime with the subway being the epicenter for crimes and yet suddenly crime rate decreased tremendously without any major factor that could be solely attributed for it.
Rebecca Wells published her book which meet with lukewarm success but post one year the book without any effort on her part gained momentum and became a bestseller. The author in this book takes such examples and explains how every idea, social epidemics have a tipping point, a point which in today’s parley we may say that it goes viral. He then goes on to explain what contributes to this phenomenon of tipping point. There are three laws that he talks about i) law of few ii) stickiness factor and iii) power of context. He explains as to how at times minuscule developments can lead to unprecedented unfurling of events and phenomenons. Through use of many researches carried out he shows out hows these three rules are of utmost importance in making an idea reach a tipping point and how many businesses, social causes made use of this.
The author has explained in a very simple manner which brings a lot of clarity in understanding all the concepts. In the trademark Malcolm Gladwell style the book gets engaging as we proceed forward and totally engrosses you. Though this book is a non fiction it has a storytelling feel to it which help to connect with the instances better.
Often we think that to make something go viral or famous we need huge marketing budget or huge efforts but this book points how small changes can achieve this task. Like how the usage of the broken window theory and by cleaning the graffiti on the subways the crime rate in New York decreased. This is a must read for not just marketers but people in all walks of life as you can derive many ideas from it and see and analyze the various events around the globe from a very different lens